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The campaign is centered on iShares' role in championing investor progress and unlocking opportunity across markets, seeking to match the ambition of investors, large and small.

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BlackRock's new iShares brand campaign, “The Market is Yours,” centers on the brand's role in championing investor progress and unlocking opportunity across markets, seeking to match the ambition of investors, large and small.

“This campaign reflects iShares’ longtime role in paving the way for millions of people globally to access the capital markets. At the heart of our strategy is the desire to open more market opportunities for more people,” said R

am Subramaniam, Chief Marketing Officer and Global Head of Digital Wealth for BlackRock

. “Investing is critical to the financial well-being and dreams of individuals and families, and this campaign celebrates the role iShares can play in making those aspirations a reality.”

The campaign’s anthem film, directed by Reynald Gresset of Caviar, portrays a setting that has traditionally been the realm of professional investors to symbolize how iShares ETFs can provide investor access to all, opening up an expanding world of market opportunities.

The new global campaign, created in partnership with Mother Berlin and New York, coincides with the 25th anniversary of the iShares brand.

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The Market Is Yours with iShares