Mother London has appointed Omar El-Gammal and Miné Cakmak as its joint Heads of Strategy. They will be responsible for leading the agency's strategic output.
Omar is a long-standing strategy leader in the Mother business, having led strategy on the Uber account in the UK and other markets. He is promoted from his current role of Head of Cultural Insight where he has helped transform Mother’s work. He has been with Mother since May 2021, joining from JWT, where he led HSBC’s global strategy. Prior to JWT London he held roles at Leo Burnett, BBDO and JWT in Dubai. Omar is proudly Egyptian and now feels at home in London, while having lived and worked across Europe, USA, and the Middle East.
New to the team is Miné who has most recently been Head of Strategy Consulting at 72andSunny in Los Angeles, an agency she previously worked at as a Strategy Director before she moved into upstream strategic work at FNDR. Miné started her career at Morgan Stanley as a finance analyst; she transitioned into advertising with TBWA\Chiat\Day in New York, followed by a role at Johannes Leonardo. Originally from Turkey, Miné graduated from Columbia University before embarking on her career in the USA.
In their new roles, they will report to Chris Gallery, Mother’s Global Chief Strategy Officer, and Katie Elliott, the Mother London’s Managing Director. The Heads of Strategy roles will include the strategy disciplines within Mother. Omar will continue in his role as Strategy Lead across Uber, whilst Mine will be taking the lead on key client relationships and new business. Chris Gallery, CSO at Mother said: "The challenges facing our clients are getting more complex: economically, culturally, technologically. Omar and Miné have the range to help them navigate all of it, and the ambition to make sure we are the best and most inspirational strategic partners possible for our clients.
