Full O' Good
The new platform is grounded in the belief that the world is full of good, so long as you choose to look for it. And when you start with the goodness of Cheerios, you can spread good all day.
Cheerios has always helped people find the good in the world around them. Leveraging its most familiar attributes—the iconic O-shape, cheerful yellow, and the goodness of oats — Cheerios will remind us all that it has always been a force for good.
The hero film, directed by Torben Kjelstrup of Furlined, features Soul II Soul’s iconic song, Back to Life, as kids and parents find the good in Back to School. General Mills is also debuting the latest addition to its product lineup, Cheerios Protein, in the spot.