Just An Idea
Shopify’s new brand campaign for anyone with an idea they’ve never pursued. It’s built on a simple premise: something has changed.
For most people, turning an idea into a business has always required things they didn't have, like money, a team, and know-how. With AI, many of those barriers are falling away. Now, the most important thing you need to make something real is just an idea.
Building a brand, setting up a store, finding a manufacturer, reaching a first customer: the questions that used to stop people before they started are now ones they can work through with Sidekick, the AI business partner built into Shopify. In the campaign, the entrepreneur is always the hero, and Sidekick helps them get moving.
The data shows it. According to Shopify’s Entrepreneur Effect report, 43% more stores make their first sale within a day of signing up than in 2022, and 57% of entrepreneurs who waited before launching say they wish they’d started sooner.
The campaign’s hero two-minute film follows four sets of first-time entrepreneurs whose stories are as messy and exciting as starting something really is.
Marcus Ibanez of ICONOCLAST directed the film, and Kasper Tuxen shot it on film. The fast-paced editing, set to Yung Lean’s “Forever Young,” mirrors the frenetic energy of ideas and of starting something new
“Just An Idea” debuted on broadcast TV during college football on November 14, with hundreds of versions rolled out across seven countries on TV, OTT, and paid social.
“Our mission has a new rallying cry. 'Just An Idea' captures the precise moment someone decides to become an entrepreneur. Every 26 seconds, a new entrepreneur makes their very first sale on Shopify. Every 26 seconds, ‘just an idea’ turns into something real. Our job is to make that leap easier than ever.” Harley Finkelstein, President of Shopify.
