Sip to That!
SONIC believes even the littlest achievements deserve a reward because we don't celebrate the little wins enough. From carrying all your groceries inside in one trip to steering your pool floatie into the one sunny spot, life is full of small wins, and SONIC is raising a cup to all of them in its new brand campaign, “Sip to That,” for the new menu addition: SONIC Refreshers.
“Sip to That” comes to life through four :15s shorts — directed by Iris Kim of SIXTWENTYSIX — featuring comedians Connor Wood, Mary Beth Barone, Veronika Słowikowska, and content creator Henry Smith. Each is cast as themselves in funny and relatable moments—from minor victories to quietly chaotic ones—all played with a sense of humor and a wink.
The four model a repeatable behavior: whenever you’ve scored a small win, reward yourself with a SONIC Refresher.
SONIC also recently released a new collection of “Sip to That” merch on LiveFreeShopSonic.com, which includes a fashion tote, a SONIC® Ice maker, hats, and a crop tee.