Who doesn’t love a reservation?
Brits love planning ahead - ask any sunbed at 7am.
Uber brought one of Britain’s classic holiday behaviours to the streets of London, transforming the capital into a tongue-in-cheek battleground of “sunbed reservations.”
The work encourages travellers to “reserve” their airport ride in advance using Uber’s pre-booked Reserve feature that allows holidaymakers to secure their airport journey up to 90 days in advance.
